Johan de Nysschen was appointed President, Cadillac on August 18, 2014. de Nysschen is responsible for all aspects of Cadillac globally including sales, pricing, and network development; strategic brand development and marketing; product portfolio planning, including providing critical input for product engineering and design; and overall business results.
de Nysschen joined GM from Infiniti where he served as President, Infiniti Motor Company Limited since July 2012. In this role he oversaw all corporate functions, based at the firm’s global headquarters in Hong Kong.
Prior to Infiniti, de Nysschen was President of Audi of America Inc., from December 2004, also serving as a member of the Executive Board of Volkswagen of America, Inc.
de Nysschen joined Audi of America after many successful international assignments at Audi, including serving as the President of Audi Japan from April 1999 to December 2004. During that time, he oversaw significant development of the Audi business, establishing an exclusive Audi dealer network and reconfiguring the vehicle lineup.
From 1993 through 1999, de Nysschen was head of Audi South Africa and prior to that held various management positions within BMW South Africa, the Plastics/Automotive components industry, and in government service.
de Nysschen holds a Master of Business Administration degree in marketing and finance from the University of Pretoria and a bachelor’s degree in commerce and economics from the Nelson Mandela Metropolitan University.
A motorcycle and performance automobile enthusiast, de Nysschen is married to Anna (née Cione) and has two adult children from a previous marriage.